10 C’s of the 2 Minutes Elevator Pitch

Increase Success: Get to the Point

In today’s busy lifestyle, your prospects need to be able to understand exactly what your proposal happens to be. There just isn’t enough time in the day to sit down, thoroughly go over all the issues, and then come to a mutual consensus. You’ve got a little window of time in order to make your point. That point needs to be clear and concise so that it can be understood. How can you make that happen with every conversation you have with a prospect?

Eliminate All the Jargon

There are plenty of keywords that we all like to include with a sales pitch. These are the hot buzzwords that we feel will help to encourage a prospect to want our product and listen to our pitch, right? The problem is that these keywords take up valuable time and not every prospect is going to understand them. Rather than leave this conversation to chance, it makes more sense to be clear and concise with how we can solve a prospect’s problem.

Tell A Story With Your Conversation

Facts and statistics might be able to prove the effectiveness of a product, but they do nothing in terms of landing the importance of the product into your prospect’s mind. Rather than focus on the figures, focus on telling a story about your product. Show how it has helped someone solve a problem that is similar to the problem that the prospect might have. This will help your prospect be able to better relate to your sales pitch and ultimately keep you in the top of their mind.

Make Sure You’ve Got a Great Hook

To have a great hook in your sales pitch, you’ve got to make what you’re offering to the prospect interesting to them in some way. You want to pique their curiosity to want to know more about what you’ve got! In order to make that happen effectively, you’ve got to be blunt, but in a respectful way. Make it simple, easy, and laden with incentives and you’ll almost certainly have a productive follow-up conversation later.

Remember the Basics of Sales During Your Pitch

Most salespeople can achieve these examples with very little effort. It’s usually even part of their routine already! Where people tend to fail in this process is right here – making the sales pitch more about themselves and not about their prospect. A prospect will know if your goal is to make their lives better… or to pad your checkbook with a healthy commission. You must be authentic. Without that authenticity, you won’t be seen as passionate or genuine, and that means you won’t make a sale.

Making a good sales pitch isn’t rocket science. It’s simply a clear and concise method of relaying information about a valuable commodity to a prospect! If you can get to the point, be authentic, and pique a prospect’s curiosity, the chances are good that you’ll make a sale in the near future. Try these tips out for yourself today!

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