Source of Infographic: ProPoint Graphics
Great Presentations All Have These Things In Common
One of the worst presentations I’ve ever seen was for a leadership training course. I’d been hired as a middle manager and it was mandatory for all managers to attend a company training presentation about what they saw leadership as. The Vice President of Marketing and Community Relations came into the room, introduced herself, then turned on the projector. She sat down in a swivel chair facing us, then turned around to read the slides on the screen. That’s right – her back was turned to us the entire time as she read from the screen.
Don’t do that. Here’s how you can create a great presentation that will be memorable in good ways instead of bad ways. Leave an impression that counts!
Learn the Material
Nothing leaves a bad taste in the mouth of an audience like a presenter who has no idea what they are presenting. Constant double-checks of the material being taught are distracting, while not being able to answer questions about the material detracts from your credibility of being a presenter. Take the time to study what you’re presenting, know it inside and out, and even practice having people throw questions at you so that you have a solid, polished presentation.
Get familiar with your Equipment
An audience that hears, “Excuse me for a moment while I work out some technical issues,” is an audience that just checked out on you. Technology can break down at any time and unforeseen circumstances can’t be predicted, but you can take the time to know how to turn on your equipment, get it properly hooked up, and be able to utilize it throughout your presentation.
Tell at least One Story
People are able to better associate facts and information when there is a story associated with that information. A funny story about how your product holds value for people will associate one thing to your product in the minds of the audience: value. That’s what they’ll remember more than anything! Just make sure your story is something to which your audience can relate.
Keep Things Simple
If you don’t need to say something in order to make your point, then don’t say it. A good presentation isn’t about having the courage to say things that you think must be said. It’s about having the courage to leave out things that are extraneous to what your presentation is about and can distract from the overall purpose of what you’re doing.
Use Strategic Visual Help
The best combination for memory retention is to associate a good story with your important facts and a good graphic to illustrate these facts in a way that anyone can understand. Visual graphics help to reinforce what someone is learning and they remember the facts better because whenever they see the image you displayed, they’ll remember what you had to say about that image.