Source of Infographic: SOAP Presentations
How Can You Create a Memorable Presentation?
It can be exciting to attend a yearly seminar where over the course of three days, you get to sit through several presentations that will help you be effective at your job. You often get to travel, you might get access to an expense account, and it can seem like a mini-vacation where most of your expenses are paid. Ask that person in 6 months what they learned from that seminar series and odds are you’ll get an answer like, “Um, I don’t know.”
It’s easy to create a memorable presentation that will help people remember more of what you have to say. Here’s how you do it:
Associate facts you need people to remember with a story.
Did you know that people are twenty times more likely to remember the critical facts of your presentation if you associate them with a humorous story? Of course you can’t tell the same joke to the same audience multiple times and expect to get the same amount of laughs, but a good story will help people better process the information received.
Give yourself 48 hours of rehearsal time.
Steve Jobs always gave himself two days to rehearse a presentation before giving it. Why? Because that’s the perfect amount of time to work out the kinks, make adjustments, and polish it up so that you can give a stunning first impression that will captivate people and want them to learn more. Use an audience for some of this rehearsal time too so that you can get honest feedback about your appearance and presentation.
People remember stuff with graphics a LOT better.
If information is included on a memorable graphic that is bright and beautiful, it’ll make a deeper impact than if they just got that information on its own. A 95% deeper impact, to be exact! That’s why you see many businesses using statistics and informational blurbs on graphics for social media marketing – a quick fact on a great photograph says more than 30 seconds of preaching can today.
Realize that it’s ok to be afraid.
Speaking in front of people is the most common fear that people have. When you’re up in front of an audience, you are being judged. Will they like you? Hate you? Find you boring? Notice that you left some lunch on your tie? Have an untied shoelace? You have 30 seconds to create a learning environment. That’s a lot of pressure! Use the fears you have to motivate you to practice, prepare, and polish and you’ll win people over each time you get up to speak.
Dedicate time to writing a good script.
The final tip that ends up causing many people to fail at a presentation is that they never really wrote a script. They created good slides and there’s a lot of facts that are associated with stories, but there’s no overall structure to the presentation. This causes a lot of “ahs,” “ums,” “uhs,” “likes,” and “you knows,” that all detract from what you’ve got to say. Practicing a script helps to focus thoughts, stay on your pace, and give an effective presentation that will have a better chance of being remembered.