10 Keys to Writing an Elevator Pitch

Deliver an Effective Elevator Sales Pitch

You’ve got 30 seconds to be able to make an effective presentation to someone. That’s not because you’re just going to be in the elevator for 30 seconds, though in some cases that might be true. No – it’s because it is those 30 seconds that your prospect will judge you based on the first impression that you make. A bad first impression will eliminate the possibility of a sale. So how can you make sure that your elevator presentation always leaves a good taste in your prospect’s mouth?

1. Be Clear and Concise

You have a limited window in order to communicate what your sales pitch is. Being overly descriptive and flowery with your words will have your prospect struggling to see what the point is that you’re trying to make. Talk simply about what your sales pitch does to solve a problem that your prospect may have. Make sure you’ve done research beforehand to make sure you know what that problem might be. That will help you make a good first impression.

2. Don’t Interrupt

One of the biggest obstacles to the elevator sales pitch is the pressure of time. You want to be able to get all of your information out quickly so that it can be disseminated by your prospect, but that haste can often backfire if the prospect has a question. If there’s a question that needs to be asked, let your prospect ask it. Accept feedback, commentary, and advice that your prospect may have. That is more effective than interrupting someone to pitch what may be a meaningless sales pitch.

3. Come Dressed For Success

Let’s face it – even the biggest of elevators create a pretty cramped environment. That small area forces people to notice the small details about who you are, what your appearance is, and even what you smell like! Before you even open your mouth to begin your sales pitch, you’ll have been pre-judged based on your overall physical appearance. If you lose in that first perception, even the best sales pitch in the entire world will have a difficult time making an impact.

4. Leave a Form of Contact

Maybe the biggest mistake salespeople make in the elevator sales pitch process is that they forget to leave a way for their prospect to contact them later about what has been said. A simple business card is often all it takes! If you know the prospect personally, then you can make the effort to follow-up the sales pitch later on after you’ve given your prospect the chance to dissect what you’ve had to say. Without any follow-up or a way of further communication, you don’t have a sale.

An elevator sales pitch is an effective tool when it is done right. If you can turn a friendly conversation into a good first impression with a sales pitch, then you’ve got a chance at increasing your overall sales! Incorporate these tips into your next elevator sales pitch and see what happens!

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