Avoid These Common Sales Mistakes & Sell More!
Most people are in sales, whether they know it or not. Whether you’re selling an actual product, a proposal to your supervisor, or you’re interviewing for a job, you’re selling something tangible. One of the easiest ways to lose a sale is to make one of these common sales mistakes that people make, sometimes without even realizing it. All it takes is one terrible taste from a bad impression to lose a sale – so don’t leave that bad taste!
Did You Forget To Turn Off Your Tech?
A decade ago, there were still a few salespeople holding out on the transition to cell phones. Not so much today – tech is everywhere and invaluable. That same tech can instantly turn a good first impression into a bad one… even if that smartphone is on vibrate. When you’re talking to someone, you want them to be the center of attention, not you and your tech. Turn that tech off. Better yet – leave it in the car.
Are You Really Listening To Your Prospect?
Many salespeople end up losing a sale because they stopped listening to their prospects. They might have heard what their prospect said, but they didn’t really pay attention to it because they were so focused on making the sale. Instead of pointing out the unique values their product or service could provide that one prospect, they were focused on toeing the line and forcing their opinion on their prospect. Listen, adapt, and focus – never make an assumption.
How Much Do You Really Know What You’re Selling?
This is the information age. Knowledge equates to power more than anything else, including money. Thanks to the internet, billions of people have access to a global archive of information about you, your product, your company, and what kind of value you may promise. If you don’t know your product inside and out or can’t provide more information to a prospect than the internet can provide, then you’ll rarely make a sale because you don’t have more value, more information that the prospect may need to close the deal.
Are You Accepting “No” As an Answer?
For many prospects, the initial answer is always going to be “No.” Rather than take that initial answer and just go onto the next prospect, a good salesperson will take that answer as feedback. They didn’t properly communicate the value of the product or help that prospect solve a problem, so they go back, change their presentation, and then return to make a better pitch. In the world of sales, “No” isn’t always the final answer – sometimes it’s a maybe.
By eliminating these common sales mistakes, you’ll be able to quickly establish a good first impression. When you can do that, you will then be able to proceed toward establishing the value your product or service can provide. Everyone makes mistakes, but knowing what mistakes to avoid can help you become the best salesperson you can possibly be!