Using social networks and social media sites is imperative today. Whether you own a company or you are a professional working in any industry, you ought to explore all the facets of social networks and use them to your advantage. Social networks are being used for marketing and promotions, advertising and branding, networking and lead generation as well as for customer service and public relations among others. Companies or professionals that use social networks and social media effectively would certainly have a distinctive edge over their competitors. However, there are some challenges that need to be overcome and the flip sides have to be gauged as well.
LinkedIn the Largest Professional Social Network
In the associated slideshow, you would come across 20 dos and don’ts on LinkedIn. As you may be aware, LinkedIn is the world’s largest social network for professionals. It is often regarded as a professional network, instead of a social network. Regardless the specific nomenclature and what you may personally want to refer to it as, LinkedIn is not the same as Facebook, Twitter, Google Plus or Instagram. It is also different from Pinterest and other similar or dissimilar sites that are out there. While many professionals, including some top honchos of major conglomerates, have been using LinkedIn quite effectively, yet there are many who do not know exactly what is to be done and what shouldn’t be done on the site.
The Significance of Networking
Thus, the 20 dos and don’ts on LinkedIn holds special significance for all professionals and businesses out there that attempt to use the site for networking, branding, client acquisition, to gain endorsements or to simply be on the site for the purpose of gathering precious information about an industry or several industries.
Get Actively Connected
LinkedIn is not a place where you spam others with request. You cannot be impersonal while asking for recommendations or endorsements. You wouldn’t get to randomly chat with other members for fun. You cannot just send abstract messages or post anything you want. No one on LinkedIn is interested in knowing what city you are in or what you are doing at the present point in time. Likewise, there are many things that should be done. Having a professional profile with a picture that is decent or formal enough, being active on groups and interacting with fellow members on relevant contexts and contributing to the platform or to the networks that you are a part of are some of the dos to use the site to its utmost utility.