20 Small Business Marketing Tactics
Small to medium businesses do not have a fortune in their financial reserves which they can spend for their marketing and advertising purposes. A small business marketing strategy has to be well conceptualized, economic and effective. Neither can the strategy take a year to deliver the desired results nor can it demand a lot of investment, either in terms of money or manpower. Thus, a small business marketing strategy needs to be much more effective than what a large corporation requires.
In the infographic of 20 Small Business Marketing Tactics, you would get to explore various ways of reaching out to your target audience, both economically and effectively. Small businesses cannot produce commercials and air them in the prime time slots on television. Radio broadcasts during the peak hours can also cost substantially. Fortunately, there are some mediums which do not cost much but can have as phenomenal an impact that broadcasts and commercials have.
Get Onboard with Online
Any small business marketing strategy needs to comprise of an online presence, dominance on local business directories including offline and online classifieds, a following on social media and an outreach through video sharing portals and specific social and business networks. Many of the online platforms are actually free to use and explore. YouTube for instance can be used for free. With costs of video productions going down, a small enterprise can shoot short promotional videos, instructional videos and various types of commercials and air them on YouTube for free. The same videos can then be promoted on social media sites and through numerous other websites including the company’s own website and this collective strategy can create as much of an impact as a television commercial would.
Likewise, search engine optimization can create an unprecedented outreach for any small business. People or internet users who have no idea of the existence of a particular company can learn of their presence through online searches and get redirected to the company’s website, thereon becoming a potential lead or buying something from the site, if applicable. From business networking to Google Place, local review sites to an onsite blog and participation of existing customers and general public at large, the 20 Small Business Marketing Tactics cover a range of various possibilities and back them up with hard facts. Using the tactics to their utmost potential can be a game changer for any small business.