Common Ways To Blow A Sales Opportunity
Making a sale is hard enough on its own. You never want to complicate this process further by making mistakes that are guaranteed to blow your chance. Here are common ways to ruin a sales opportunity that you should always be aware of and always look to avoid.
There is nothing that makes a worst first impression than being late. It doesn’t matter how late you are, because being five minutes late to a meeting will make the same impression that being 30 minutes late will. You want to present to potential clients that you are organized and value their time. This can only be demonstrated by always being early and prepared.
Having No Plan
Arriving on time will only be beneficial if you are prepared for your sales pitch. You have to have an idea of what you want to say and understand how to communicate this information in the most direct and concise way. You also have to be prepared to answer any questions that might be asked of you. Stumbling over your words or having no directed thoughts can quickly make individuals lose confidence in you.
Beginning With Small-Talk
Although there is a time and a place for small-talk, it is not when you are in front of a room full of important decisions makers. These individuals are on a tight schedule and can’t afford to waste time with meaningless chit chat. You must get to the point form the beginning and always stay on target.
Talking Too Much About You
Don’t spend all of your time praising your company or product, because this will only lead to a lack of sales. You have to format your pitch in a way that is informative, but also speaks glowingly about your company in subtle ways only. Try to come up with valuable questions that are meaningful to the individuals you are trying to sell. Then you can clearly show how your company or product offers the best solution.
Take Too Much Time
Arriving late can be devastating to your chances, but going over your time limit can also hinder your selling abilities. You have to be prepared to share the information that you have in the time frame that you are given. This will show that you value the time of your audience and show that selling your company or product isn’t really that hard.