If you have been involved and implicated in selling for any span of time, perhaps you have encounter the biggest fright of salesperson all over the world- cold calling. On the other hand, at this point in time with the advancement of Web 2.0 there are lots of cold calling alternatives which you had be crazy not utilize them in your company.
Cold calling is significantly calling the people you do not know to offer your product or services. This technique is significantly a game of numbers as the overwhelming mainstream of individuals will not be fascinated.
If you have got time and have guts to cope with the predestined denial then the technique of cold calling might work for you. On the other hand, if you are looking to work better without any stress then why not consider some of the Web 2.0 alternative to cold calling.
What is Web 2.0 and How to Use It?
Web 2.0 is a word which was coined to explain the next generation of sites wherein users gather, share detail and actively participate. Literally, there are many Web 2.0 websites available out there such as MySpace, Twitter, YouTube, Facebook and many more.
This open a new way for the normal person to bring out online and prospectively be seen by many people on a daily basis. Some thoughts to utilize it in your company take account of:
1. Make a Facebook Group.
2. Begin Tweeting.
3. Make a Squidoo Lens.
4. Make a HubPage.
5. Upload video from YouTube.
Always Put in Value
The key to utilizing any kind of Web 2.0 is to provide value. Never thing you could dump your company odd out there with many tweets, overly promotional lenses and hubs and assume leads to come in. As a matter of fact never consider talking about you company at this point. Never mention your business.
Make the concentration of the group, Hubpage, lens and many more something not just business opportunity. Give ebooks, tips and links to interesting blogs, a mini course, email and many more. You have to act like a manager or a leader and naturally will want to know more. Then you can introduce the group to your company. And this doesn’t need to be weeks, months and etc. It might just show at the base of the page. The idea here is to give value.
Talking about leads you can do it in the harder approach and push your company onto potential clients or take the simpler choice and grab interested customers towards your business. A lead which has selected to provide you their information, somebody who has asked actively for more detail will be more open to your call always.
If the based is depend on cols calling, it doesn’t matter if it is from phone directory, leads you have purchased or making a list of family and friends, then you are making your life a bit harder than it have to be.
This alternative to cold calling is rapidly becoming common at this point in time because of myriad of people using Facebook, Twitter and other social media site.