Google Management Style

Google is not only a popular search engine but is equally known for its management style. From its colorful and vibrant offices to its free haircuts, the company has received positive reviews and feedback not only from its employees but also from business critics.

This company giant has already reached its 100 billion mark and is still growing. Its success is not only because of its innovation in the internet and technology industry but also of its innovative management style. The leadership style of its founders, Larry Page and Sergey Brin, is said to have emerged from independent thinking and people empowerment. Here’s a look at the management style of Google.


Although the company’s structure is the same as most companies, it has added two unique positions, Chief Culture Officer and Chief Internet Evangelist. It also has a board of directors with different departments operating under it, from Engineering to Legal departments. Also, these departments are divided into smaller units, with branches operating in different global regions. With this type of corporate structure, employees are also given the opportunity to come up with their own ideas and are encouraged to do so.

70/20/10 Rule

Google employees follow a certain rule when it comes to time allocation. They are expected to spend 70% of their time at work to carry out tasks assigned to them by the management, including search and advertising. The next 20% is for projects that are related to their core projects while the remaining 10% is given to encourage them to come up with innovative ideas which can lead to new products. In return, they are given rewards for ideas that materialize.

Working Environment

Aside from cool-looking offices with leather seats, the company makes sure that employees are able to focus on their work while in a comfortable environment. Working in Google gives people different perks like free massages, access to the gym, free food and snacks, free rides on buses with bike racks to and from the office, free haircuts and use of laundry rooms, among others. They are also offered facilities to bring their pets with them. As for the dress code, there is none. The management does not believe that employees can be efficient and competent even without wearing suits.

Employee Benefits

Although critics say that Google employees get lower salaries than those employed in other companies in Silicon Valley, employees are happy and content with the benefits they get from the company. The management allows mothers who give birth 18 weeks of paid leave while fathers are given six weeks, on top of the bonus given to them for the baby’s expenses. Death benefits are also one of the most distinct of all the benefits of Google employees. Aside from insurance, the widow or widower will receive half of the salary of the deceased employee for 10 years and the children will get $1,000 a month each. These are just some of the perks enclosed in the Google management style.

According to a business expert, Google’s management style is engineering-driven, in such a way that the top management relies on data rather than theory. This has made them different from other organizations with different management styles and base their plans and directions on theories.

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