Through the eyes of Grant Cardone, sales are just like any other game of strategy. Different from games of chance, strategy games require players to think three, four, or even five moves in advance so that they can win. In sales, if you can think that far ahead and anticipate what your prospects needs, then you’ll be able to close more deals!
5 Sales Tips for Grant Cardone
Here are the five tips from Grant Cardone that could help you secure your next deal:
1. Don’t Change Positions
Whenever you shift your physical position, it is an almost unconscious communication to your prospects that something has changed in your sales position. This is especially true if you stand up during a conversation or negotiation. The instant you stand up, even if others are standing up, you’re giving your prospects the change to run out the door. Stay seated and you’ll have a better chance to seal the deal.
2. Always Present Your Proposals In Writing
Some people have a reputation for being able to secure a deal on a handshake and keep a verbal commitment, but that’s a reputation that is developed over many decades of consistency. Your prospects aren’t going to want a handshake and a promise. They’re going to want your proposal presented to them in writing so that there is no question as to what your offer happens to be. This is also one of the best ways to prove that you’ve been listening to what your prospect has to say!
3. Make Eye Contact… But Not Too Much Eye Contact
When you make eye contact with someone, it communicates confidence in your position when you’re speaking. When your prospect is speaking, it communicates that you’re listening attentively to what they have to say. If you stare down your prospects with your eye contact, barely blinking, and never let go of the eye contact at all, you’ll creep them out and make them want to bail faster than a guy trapped in a sinking canoe in the middle of the ocean. Make some eye contact, but don’t stare them down, and you’ll have a better chance to seal the deal.
4. Use Humor
A wise man once said that no presentation could really be started unless you told a joke to begin. Without the humor, people won’t engage and the words that you say will be lost on deaf ears. Then this guy went on to say the same joke at the start of every presentation for the next 20 years! Use humor to break the ice, but don’t keep using the same joke. Everyone loves a good story, and better yet, good stories help to develop relationships.
5. Always Smile
You’re going to want to turn that frown upside down, my friend, because a negative attitude is contagious. Unlike a disease, however, there is no barrier that can protect a prospect from the negativity that flows from a frowny face. The only way to eliminate the negativity is to replace that frown with a smile! A genuine smile shows confidence and concern, both of which a prospect wants to see from you.
Grant Cardone focuses on attitude during the sales process more than anything because he feels like it influences the sales process the most. Check your attitude, make it positive, and be concerned about who is sitting across from you at the table. When you can do that consistently, you’ll get consistent sales results!