Source of Infographic: Client Cloning Systems
A Little Extra Effort Goes A Long Way In Creating Easy Repeat Sales
In the age-old quest to find new clients who are more likely to buy the goods or services of a business, marketing experts are continually developing better tools to accomplish this. To this end, the Client Cloning Blueprint was created. There are several distinct steps to follow, in order to gain new customers.
First, it is necessary to figure out who the prospects for the goods or services actually are, and additionally, if there are groups of people who fit the perfect potential customer model. This helps the business decide how to fine-tune their marketing efforts as well as limit competition from similar companies. If done correctly, this should result in the maximum amount of profits being made.
The defining criteria are demographics such as gender, income level, age or generation, level of schooling and other factors. Psychographics are another area of importance, and this includes more personal items about the potentially interested client; personal issues are things like value systems, likes and dislikes and preferences in recreational activities. Furthermore, to make the image of the perfect potential customer become crystal clear, images or pictures of the business’s current top five customers should be displayed for the marketing and sales employees.
The next step is to get the attention of the potential buyer or subscriber. Individuals who are already in the market for the product should be attracted with motivating perks offered by the business. It is much easier to land a sale with a person who already is interested in your item to sell.
To do this, advertising in the form of both written and spoken material is the first line of attack. Billboards, internet ads, written testimonials and newspaper advertising are all written forms that work. Testimonials and guarantees can be written or spoken, but for the best outcome, both forms of conveying the message are preferable.
Expert sellers know that it is easier to make a sale to a current potential customer than it is to go out an find a new one. This means that it is crucial to work at maintaining current and past customers. Once a sale is made, that is only the beginning of the client/business relationship. Ways to make this happen include: providing the potential customer with a jaw-dropping deal, following up with finding out the customer’s satisfaction level and sending thank-yous to add a personal caring touch.
Remember, a little extra attention or a small surprise present goes a long way towards making the customer keep coming back. Repeat customers are those who are pleased with their purchase, and they are the clients that buy higher priced items more often. Additionally, pleased customers love to pass their happy experience on to others, ensuring the business with even more potential customers and sales.