Irene Rosenfeld is one of the most iconic business leaders of our times. She is the CEO and chairman of Modelez International. Her stunning resume includes the stint at Kraft Foods which turned around the plummeting fortunes of the company and made it a phenomenal comeback story. For several years, Irene Rosenfeld has been featured on lists such as the World’s Most Powerful 100 Women and Top 50 Women in Global Business. Irene Rosenfeld has as many as three degrees including a doctorate in statistics and marketing from Cornwell University.
Leadership Style and Characteristics
Irene Rosenfeld leadership style focuses as much on manpower as on skills and communications. She is an expert in executive communications and that has always been among her biggest strengths. Irene Rosenfeld excels at spotting problems, finding solutions and executing plans to perfection so the results are assailable.
The Irene Rosenfeld leadership style can be broken down to some key strategies. She believes in teamwork but at the same time she likes decentralising organisations so the best can stem from any quarter. Too much centralisation is counterproductive and negates growth. She believes in strengthening leadership but through decentralisation so new leaders and new teams can be formed without hindrances and limitations. Her leadership includes being relevant to employees, peers, stakeholders and more importantly for customers. She doesn’t like developing products that would not resonate with the consumers.
Irene Rosenfeld has always promoted the concept of hiring the right people. Many recruitment drives are aimed at filling up seats or having a certain workforce but not with too much significance on the talents or skills. Just as how she iterates the importance of cost cutting while not compromising the quality, she propagates hiring people in desired number but while not compromising on their talents, skills or experience.
She believes in raising the bar than asking people to raise the bar. She leads from the front in that sense, raises the bar and gets her staffs to aspire to scale that height. Inspiration can be derived from words or passions but it can also be derived from trying to achieve great heights which have already been achieved by someone.
Irene Rosenfeld leadership style is also about immaculate planning, connecting with the workforce beyond the math and stats yet at an impersonal level and she prefers proactive planning than reactive plan of action. Irene Rosenfeld leadership style is as much about honesty as it is about connecting with the minds of the workforce to truly have a unified goal.