Jeff Bezos is one of the most successful entrepreneurs and investors of the twenty-first century. As much you would revere him for the success of Amazon, you would equally marvel at his leadership style, if not get shocked outright.
Great leaders have often broken the shackles of tradition or what was believed to be a great management style. That is perhaps why some become great leaders. Every time a CEO or an entrepreneur changes the rules of the game, he or she ends up succeeding. That is what happened with Jeff Bezos.
Jeff Bezos Management Style
Jeff Bezos has his priorities sorted. His first or topmost priority is his customer. There is nothing more important. History has it that he was the one who pushed for one-day delivery if the orders were in by the evening of the previous day. He stretched the time limit from 4 p.m. to 7 p.m. and then he made sure that orders placed in the morning were delivered by night. Today, there is same day delivery in the US and UK. Such a transformation had turned the warehousing practices upside down. The order processing, dispatch, courier and every team working in the backend had to revolutionize their modus operandi. But Jeff wanted it because customers would have liked it. And we all know that Amazon is the biggest marketplace in the world today.
Jeff Bezos doesn’t like large teams. He likes small teams, conflicting opinions and ideas, disagreements and he then wants people to move forward to prove others wrong. Jeff Bezos is famous for his infamous dislike for social cohesion. He likes tension, he enjoys friction and he wants his people at Amazon to enjoy that as well. He believes that nothing good can emerge from agreeing too much, being on the same page with others and just by communicating too much for the sake of it. He believes in conflicting ideas and his teams thrive in adversarial circumstances.
Jeff Bezos maintains small teams, champions secrecy and motivates his staff to come up with new ideas, no matter how outlandish the concepts may be. His open ended management style, encouraging attitude and experimental nerve has lead to the creation of teams that have now set the benchmarks of online shopping or that of the ecommerce business.
Jeff Bezos is also known as a very hard nut. He is known as a tough negotiator who gets what he wants at his own terms. That is also how he manages his teams and employees. It isn’t autocratic. He just makes you an offer you cannot refuse.