Having a leadership brand statement is something that you’ll find a lot of companies doing, but not a lot of people. A personal mission statement is a key element to modern leadership because it is an effective way to make sure you and your team are able to stay on point with the end goals you have in everything you do. It can be a quote that is inspiration, a focus statement to get everyone the same page, or anything else that makes it clear where you stand personally.
“Our mission is to organize the world’s information and make it universally accessible and useful.”
The above statement by Google reflects everything they hope to accomplish with their search engine results.
Many businesses have been developed around this one sentence. Every SEO professional, website maker, and internet marketer has used some form of this mission statement in their own business, whether they know it or not, because they must be a reflection of Google in order to succeed.
Having a leadership brand statement means that people will become a reflection of you when they buy into your philosophy. It doesn’t have to be a complicated statement either. It can be something simple, but meaningful, like this: “My goal is to treat everyone with respect and work hard every day to accomplish the tasks before me.”
“To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference.”
The above statement by Coca-Cola shows that a mission statement can be very effective even when there are multiple goals included within the text.
It also shows that Coca-Cola has more than just profitability on their minds when they go out into the world every day to market their drink. They want to inspire people to do more, be more, and find their own path of happiness. Instead of seeking value in the net profits that they receive, they seek to find the value in making a difference in someone’s life.
This might be the most important aspect of your own leadership brand statement. There are many people who need help today and don’t get it. It’s not about providing them lunch money when they’re desperate or a couple of free cigarettes. It’s about giving them true value in a job that can help them chase after their own dreams. That’s why a statement like this can be so powerful: “With every task, I will lift up those around me. I will encourage them to succeed. In their success, I will find my own success.”
“My goal is to be a teacher and to be known for inspiring my students to be more than they thought they could be.”
Oprah Winfrey has the perfect leadership statement for her needs because she needed that extra push to know that life didn’t have to be dictated to her.
When she realized she wanted to teach, she set the goal of being a teacher. As she’ll even tell you herself, however, she didn’t realize that her path would take her as far as it went.
Where could your leadership statement take you? Until you craft one that works for your life and personal goals, you’ll never know. Use these examples to craft your own and your dreams can be effectively achieved.