Creating a leadership vision statement is a mind tool that is unlike any other. When you can create a vision, then you’re creating a goal that can be achieved. Your statement behind the reasoning for this vision and your plans to achieve it can be very motivating when structured correctly. A compelling vision can inspire. When applied correctly, it puts people onto the same page.
“To discover, develop, and deliver innovative medicines that help patients prevail over serious diseases.”
This leadership vision statement by Bristol-Myers-Squibb shows that their goal is to help people be healthy.
Pharmaceutical companies don’t always have an easy road to walk, but with a vision statement like this, they can inspire those who might think the company has another agenda in mind. It clearly communicates that the goal is to help people through discovery and development instead of trying to take their last dime.
This is what your leadership vision statement must do as well. When you become a leader, the job no longer becomes about yourself. Your job has transitioned into helping others become the best that they can be. Use your passions and strengths to develop your own niche and you’ll be well on your way.
“To bring inspiration and innovation to every athlete in the world.”
Nike wants people to know that they are wanting to inspire others to achieve more with their work.
This is more than just a business philosophy. It is a statement that helps to create a vision of mutual success! By working hard to create new products, Nike can increase their sales, reputation, and influence on their market. By creating better performance abilities in modern athletes, games can be won instead of lost. That’s a win/win situation.
Every leadership vision statement should seek to find the most success for everyone involved. Whether your job is to take care of someone who is homebound or you’re negotiating a contract that is worth 9 figures, the goal is to build up relationships and then maintain them to the best of your ability. When you can do that, you really can accomplish anything.
“To create a better everyday life for the many people.”
Ikea might not have the best reputation in some circles for their furniture, but everyone agrees with the assessment that their products are affordable and make life easier when in use.
When the world can become a better place because of your leadership and vision, then you can work to achieve anything because you’ll inspire others to join your cause. That’s what a vision must ultimately be able to do: inspire others. If all you’re doing is inspiring yourself, then you’re not doing it right.
Your leadership vision doesn’t have to be a paragraph of finely detailed information and statistics. As you can see above, it can be a simple, precise statement that reflects the overall vision that every encounter should desire to achieve. Craft your leadership vision statement using these examples and you’ll be able to chase any dream more effectively.