Make LinkedIn Work For You
There’s a running joke about LinkedIn that goes something like this: if you’re out of work, open an account on LI. Keep it open until you get a job. Then you might as well delete it, because there’s no one you know on LinkedIn. To some extent, there is truth in those words – out of all my personal friends, I know exactly 9 people who have accounts on this business based network… but that’s not what LI is for.
LinkedIn is the electronic version of those businesses after hour meetings where you could get together and mingle at the free bar once a month to network. The primary difference is that instead of one evening per month, you can now network 24/7!
Are You Taking Advantage of Everything LinkedIn Has To Offer?
Chances are good that you know a lot of people that are on LinkedIn, but they’re your co-workers, supervisors, and other professionals that you interact with on a daily basis. These are the people that you want to network with on this social site! The best way to start that process is to look up co-workers and professionals you speak with regularly. Invite them to join your page, be clear and concise about how you know them, and you’ll expand your business social network.
Be Sure To Add a Personal Note Instead of the Autoscript
“I’d like to add you to my professional network.” It’s impersonal, cold, and an invitation to stay as far away from you as possible. You know these people… or at the very least, you want to know these people. Make the invitation note personal so that they can understand you are really making the request and it isn’t some spam ware of a bot trying to bilk them of some cash. A simple note, expressing how much you appreciate working with that individual, is often enough to add the personal touch that a LinkedIn invitation often needs.
Always Say Thank You!
Just as you would thank a prospect or an interviewer for their time, you’ll want to thank the people you invite on LinkedIn for their time as well. Sure – you might already know that person and have an established relationship with them, but an established relationship doesn’t excuse poor manners. By thanking people for their time, you’re acknowledging the importance and value of their time. That’s why you do it!
Don’t Be Afraid To Share Why You’re On LinkedIn
On social networks, people tend to do what they’re asked to do. That’s why many posts you’ll see across the board on all sites will include verbiage like: “please like,” or “please share,” or “comment below.” It encourages people to interact! If you want people to interact with you, then you need to encourage them to do so. Talk about why you’ve joined LI, what you hope to accomplish, and how you can provide value to your network.
Are you on LinkedIn? Have you found success on this network? What tips do you have to share?