Pitiful Excuses To Not Do Your Job as a Salesperson
Let’s face it – being in sales means being in a difficult career. Many salespeople don’t have guaranteed salaries and must work on commission. That’s nice because you can earn money based on your performance, but sometimes that isn’t so nice either. When times are tough, it’s common for salespeople to blame outside circumstances for a lack of sales. When times get better, however, they end up falling behind everyone else because they’re still blamestorming.
Top Excuses Used
Are you using these pitiful excuses to validate your lack of sales? If you are, then stop doing it today!
I can’t sell anything because my product is terrible.
If you have a terrible product, then why are you trying to sell it in the first place? Every product needs a good salesperson. If you don’t believe in what you’re peddling, then go sell something else! Can’t find a new sales job? Then outperform everyone else so that when one comes along, you’ve got the numbers to prove how good you really are!
I can’t sell anything because the price of the product is too high.
The first rule of sales is about value, not price. Every salesperson knows this and understands it. If the price is too high, it means there isn’t enough value to the product… or you’re not conveying enough value to your leads.
I can’t sell because I don’t have any leads.
If you want leads, then you make the time to find them! Even those who do inside sales need to have organic outgoing leads created in order to make sales every now and again. It’s not somebody else’s job to go rattle the bushes in your community and go prospecting for you – it’s your job. You’re in sales. Go sell!
I can’t sell because the competition has a better product.
Sales are not about being better than everyone else – sales is about contrasting your product with similar products on the market today. The best product in the world won’t help everyone, but a contrasting product can help solve problems for people that the best product may not be able to do. Find that contrast and you’ll find a sale 100% of the time.
I can’t sell because of a tough economy.
Five years ago, this might have been a fairly legitimate excuse for some salespeople. Selling financial products was especially difficult. That, however, was five years ago. Today companies may still be in the mode of being “lean and mean,” but they will also purchase what you’ve got if you can show them that what you have has value. No value? No sale.
I can’t sell because what I’m selling is a commodity.
This is maybe the most ridiculous excuse of all. If you’re selling commodities, then you’re selling items that people are consuming and will always need more. Every commodity has value and meets a need. You must simply communicate how your version of the commodity can meet any given person’s needs better than some other commodity, especially if price is equal across the board.
You can always sell. You must simply create a perceived value, and then deliver upon that promise. Develop that skill and you’ll always find success. Spend time doing that instead of developing excuses!