Virgin owns over 400 companies around the world. They have their hands in the cellphone industry, the music industry, and even the airline industry. But who is the man behind the powerhouse that is Virgin? You may have seen him in a commercial or marketing stunt for his own company and not known it! Sir Richard Branson is the leader and figurehead of Virgin. His leadership style is quite different from most in the business world. Here, we will take a peek into Sir Richard Branson’s business-centered mind.
Leadership by Example
One of Branson’s most prominent leadership characteristics is that he strongly believe that one should lead by an example. Instead of being a cold, distance boss who treats their business decisions as if they are tactical moves in a war, Branson is all about getting his hands dirty. He is more than willing to work side-by-side with employees. Branson also feels that mistakes are not something that employees should be immediately punished for. Instead, he strives to help workers to learn from their own mistakes so as not to make the same mistakes in the future.
Invest in People, First
Branson’s second huge leadership tenant is to invest in people, first. Being sure that you have a fantastic staff that you can trust backing you all the way is very important to Branson. This is why he is always willing to invest in his own staff in order to better them. As part of his leadership style, Branson does his best to draw the attention of his staff to the smaller details of projects. In this way, he can use these smaller details as talking and learning points. And it also teaches those around him to pay attention to the small things and become more detail oriented.
Rules from the Man Himself
Here are a few of Sir Richard Branson’s other leadership “rules”:
• Be sure to have fun at work.
• Do things in an amazing way, not in the fastest or cheapest way.
• Do your best to make the lives of your customers better by what you do.
• Believe in your own ideas, as well as your colleagues, both superior and subordinate.
• Ditch presentations and stuffy boardrooms. Instead, opt for real eye contact and real conversations when making business deals.
• Get to know your employees. After all, they are the ones backing you up.