Source of Infographic: GetSatisfaction
Feed The Funnel Using Facebook
How do social media impact your sales? The old time sales funnel, consist of business cards, cold calling, and pitching to the customers that are listening. People fall in love with things on their social media and promote, and share them with people they know. It is a highly beneficial tool when your customers self-market your business using their own personal accounts.
The first step in the stage of the funnel is getting the attention of your prospective buyers and building awareness so that your company gets recognized. Establishing a good website with information about your product or service is crucial to stay in the funnel of social media and set your company above the competitors.
You then need to make sure your consumers are educated about the benefits and educating your customers on your product or service.
At this point you want to make your customer desire your product so that they want to own it. At this stage your customer is ready to take action and make your product yours.
Once a person completes the process they usually want to tell others. This is where your customers become your promoters. People like seeing the product working and successful for others, which makes social media a highly sought after area to gain approval and increase sales.
Interact on Social Media
Using social media, twitter, Facebook, instagram, you tube, more customers now than ever are sharing your information with their friends and family and tying them into your product. Your customers are working for you without even knowing it.
With your customers being armed with social media it is imperative that your product lives up to and meets the expectations of your customers. For every customer that has a positive experience and refers people it could very well go the opposite direction too.
You have to make sure that whatever your customer has been told about your product it needs to live up to those expectations. The downfall is that if your product falls short or something happens, the same network of people will hear the bad information and possibly be turned off from buying your product.
Social media is great to the point that people connect quickly, and promote for you. But it can be just as bad. Imagine having a product that fails to meet expectations and it winds up on YouTube, where thousands of people can see it fail right before their eyes.
A lot of consumers also use things such as Yelp and other rating type sites to rate their experiences on products and services. One bad review could lead to a lot of problems and a lot of negative publicity to your company. All in all using social media has proven to be an excellent tool for business