Great Presentations Are Like Ads
What is the difference between a great PowerPoint presentation and a boring, sleep-inducing PowerPoint presentation? The difference is crystal clear. While a great presentation captures the interest, stirs the curiosity, and entertain and inform the audience, a boring presentation has the opposite effect on the audience: makes the audience uninterested, bores the audience, and does not convey the message to the audience. Therefore, great presentation skills are essential to conveying your message to your audience.
Great presentations are very similar to great ads. Both of them share many attributes. Just like great ads, the aim of presentations is to grab the attention of the audience, keep the audience interested in the presentation, and make them curious for more information. Since the 3Rs – reaction, relevance, and response – of advertising have been achieving fantastic results in the advertising world, they can also be applied to convey information to an audience during presentation.
1. Reaction: Grab the Attention of Your Audience
During presentation, the presenter does not have all the time in the world to pass his message across to the audience. Delay in getting to the crux of the presentation usually gets the audience restless, resulting in the presenter losing the attention of the audience. Therefore, effective presentations are drafted in such a way that just by glancing at the presentation slides, the audience will be able to thoroughly have a grasp of the message the presenter is trying to convey to them.
Ads and presentation are excellent examples of glance media. They are just enough to address only the essentials. A rule of thumb in glance media is that the presenter or advertiser has just 3 seconds to convey his message visually. Therefore, great presentations make use of big type-written words and big images that convey a big clear message to the audience.
In order to grab the attention of the audience, the presenter really needs to infuse a little drama to his presentation. First impression matters a lot, especially in presentation. Once the presenter is able to capture the attention of his audience, they will be able to relax to listen to what he wants to say.
2. Relevance: Knowing Your Audience
Some of the most successful advert campaigns usually target a specific demography and the needs of that particular demography. For you to come up with an effective presentation that will appeal to your audience, you need to understand your audience and their needs. A little research will arm you with all the information you need to know about your audience. You can connect with your audience on an emotional level by telling them stories that they can identify with.
3. Response: Make Things Happen
Do you have a clear call to action at the end of your presentation? How do you want your audience to think, feel, or act at the end of your presentation ? Well, the content of your message will go a long way to influence your audience behavior and change their attitude at end of your present.