Source of Infographic: InfusionSoft
7 Rules Every Small Business Needs To Know About Marketing And Sales
Use PPC, SEO, and social media. 50 percent of small business owners reported their number of new customers increasing through social media – specifically through LinkedIn and Facebook.
Attract leads to your site with attention – grabbing content by making a blog and sharing recent posts on social networks such as LinkedIn, Facebook, and Twitter.
Search Engine Optimization (SEO)
Use Search Engine Optimization in order to get your website found by people that search for a product or service you offer on sites such as Google.
Pay Per Click advertising allows you to boost online traffic by paying a certain amount in order to promote link clicks to your site.
Entice leads to give you their contact information. Social Proof is the positive third party validation of which occurs when someone finds out that others are doing something.
Make interactive lead magnets that encourage visitors to sign up to get your content.
Your landing page copy needs to be concise, short, and it needs to speak directly to the targeted audience you are trying to reach. Make complete sure that you have a direct call to action of which is rewarding for people to finish. Try staying to just their email and name.
Show that you have expertise by placing awards, testimonials, and social proof along with web forms where it is easy for your leads to see.
Develop trust in order to increase engagement and interest. Personalized emails improve conversion rates by 10 percent and click through rates by 14 percent.
Establish A Communication Rhythm
Create a consistent timeline for your nurture campaign of which fulfills the needs of your business and your prospects.
Make your emails relevant and personal to the reader by providing content of which speaks to the particular needs and wants they have communicated to you.
Turn browsers into buyers.
Deliver and Satisfy
Happy customers are loyal customers. Even in a challenging economy, customer experience is a high priority. 60 percent of consumers often or always pay more in order to have a better experience.
Up Sell Customers
Develop relationships with customers.
You need to ask loyal customers to spread the word. Happy customers who get their problem dealt with tell 4 to 6 people about their experience.
Getting referrals from happy customers is easy – you just have to ask. And, do not forget to reward customers for their referrals with a thank you gift.
This is able to be completed with a great partner referral program.