Top 7 Small Business Sales and Marketing Tips

Small Business Sales and Marketing
Source of Infographic: InfusionSoft

7 Rules Every Small Business Needs To Know About Marketing And Sales

Attract Traffic
Use PPC, SEO, and social media. 50 percent of small business owners reported their number of new customers increasing through social media – specifically through LinkedIn and Facebook.

Social Media
Attract leads to your site with attention – grabbing content by making a blog and sharing recent posts on social networks such as LinkedIn, Facebook, and Twitter.

Search Engine Optimization (SEO)
Use Search Engine Optimization in order to get your website found by people that search for a product or service you offer on sites such as Google.

Pay Per Click advertising allows you to boost online traffic by paying a certain amount in order to promote link clicks to your site.

Capture Leads

Entice leads to give you their contact information. Social Proof is the positive third party validation of which occurs when someone finds out that others are doing something.

Compelling Content
Make interactive lead magnets that encourage visitors to sign up to get your content.

Landing Pages
Your landing page copy needs to be concise, short, and it needs to speak directly to the targeted audience you are trying to reach. Make complete sure that you have a direct call to action of which is rewarding for people to finish. Try staying to just their email and name.

Develop Trust
Show that you have expertise by placing awards, testimonials, and social proof along with web forms where it is easy for your leads to see.

Nurture Prospects

Develop trust in order to increase engagement and interest. Personalized emails improve conversion rates by 10 percent and click through rates by 14 percent.

Establish A Communication Rhythm
Create a consistent timeline for your nurture campaign of which fulfills the needs of your business and your prospects.

Personalize Communications
Make your emails relevant and personal to the reader by providing content of which speaks to the particular needs and wants they have communicated to you.

Convert Sales

Turn browsers into buyers.

Deliver and Satisfy
Happy customers are loyal customers. Even in a challenging economy, customer experience is a high priority. 60 percent of consumers often or always pay more in order to have a better experience.

Up Sell Customers
Develop relationships with customers.

Get Referrals
You need to ask loyal customers to spread the word. Happy customers who get their problem dealt with tell 4 to 6 people about their experience.

The Key
Getting referrals from happy customers is easy – you just have to ask. And, do not forget to reward customers for their referrals with a thank you gift.

Encourage Referrals
This is able to be completed with a great partner referral program.

nike tn pas cher nike tn peuterey outlet piumini woolrich outlet maxmaillots max maillots foot parajumper pas cher parajumper pas cher parajumper pas cher golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet woolrich outlet woolrich outlet moncler outlet moncler outlet moncler outlet peuterey outlet
Femminilità sofisticata e strutturata quella espressa hogan outlet dalla nuova collezione borse Céline per la primavera hogan outlet online La collezione, affidata alla designer inglese Phoebe nike tn Philo, presenta borse a soffietto, alcune con i nike tn pas cher richiami glam secondo i trend di stagione, come pjs pas cher le borchie, ma anche particolari e originaliparajumpers pas cher maxi shopper rettangolari che siwoolrich outlet Ogni nuova collezione Chanel crea un’aspettativaoutlet woolrich online altissima che raramente viene delusa! è il caso delle golden goose saldi borse Chanel per la primavera estate 2017 della golden goose saldi La nuova collezione borse estive disegnata da Karl golden goose saldi Lagerfeld trascina le fashion addicted in un mondo golden goose saldi fantascientifico, parallelo e futurista, in cui le sac goyard pas cher bag dalle forme squadrate a volte diventano dei verisac goyard pas cher e propri mini robot. La storia dell’eleganza Chanelsac goyard pas cher s si mescola al futurismo quasi punksac goyard pas cher VERSACE BORSE 2017 NUOVA COLLEZIONEsac goyard pas cher Allure sporty per questa collezione, in gradoscarpe hogan outlet online però di non perdere mai di femminilità, scarpe hogan outlet online con borse funzionali che superano il scarpe hogan outlet online concetto di outfit da sera e da giornoscarpe hogan outlet online Le borse Versace primavera estate 2017 scarpe hogan outlet online sono a mano sono piccole, squadrate, scarpe hogan outlet online geometriche oppure maxi buste rettangolari. Non mancano i richiami glam fetish tanto cari alla stilista italiana, come le borchie e le catene, e i colori spazianopjs pas cher dal classico nero al rosso, dal giallo limone pjs pas cher Una collezione definita “lusso privato” dal pjs pas cher direttore creativo di Bottega Veneta, Tomas Maier.parajumpers pas cher I grandi marchi della moda stanno puntando sul lusso parajumpers pas cher funzionale e accessibile, dunque su borse e capi che parajumpers pas cher