Source of Infographic: Introhive
Relationships In Modern Selling
The way selling has changed has dramatically changed over the years. For years it was traditionally that a product would be produced and source for others to sell the product for them.
Consumers expect that making contact they get the information they need, quickly, efficiently, and in full detail when they want it.
Many companies hosted free benefits or trips, or some other type of promotion to the consumer that was willing to listen to a sales pitch. Most people are benefited greatly by an instant gratification system.
Being Unknown Does Not Help
Cold calling no longer works because people are disposing of their home phones and moving to cell phones. Most people have caller ID and do not answer unknown numbers. Cell phones have applications that allow consumers to block unknown numbers and simply hang up on them.
In today’s society the internet dominates every single solitary thing. By the touch of a button on a smart phone or a tablet the internet has opened up new doors to customers allowing them to buy what they want when they want at the touch of the button.
Business 2 business sales professionals don’t think that the social media has anything to do with promoting business. But surveys show that more people use the internet because it is there and they can find what they want when they want it.
Traditional cold calling is expensive, and difficult to staff as many times employees are disappointed with constant rejection, the consumer hanging up on them, or people getting rude with them. It is a revolving door. So most employers opt to not use it, the problem is that the cost has not gotten any lower.
Modern selling generally involves the internet, social networks, and conversations through applications that allow the sale to close in a virtual user friendly environment.
Social networking allows warm opportunities to introduce your consumer to your product. Word of mouth is the biggest seller for most people. They see it, they want it, they hear about it from a friend, and then they buy it.
Using the internet you can quickly connect to other users, keep in touch with your current customers and use it to remind your old customers that you are still there for them.
Programs have been developed to keep your clients organized and in line. Available at your fingertips and programs like Constant contact can send things at random without over spamming the customer.
People generally prefer electronic contact because they choose when and how to respond. It may be as simple as filing it for later use. Either way when utilized correctly the internet is the way to go. It’s faster, cost less, and can generate more leads when used correctly.