Why Customer Reviews are Important

Customer Reviews
Source of Infographic: My Reviews Now

How Important Are Customer Reviews?

See how it is that customer reviews are influencing to purchasing decisions and discover ways that you are able to encourage more customers to leave reviews.

Faith In Strangers

90 percent of consumers have faith in the recommendations people they know give them. 89 percent of consumers have faith in customer reviews that have been put out there by strangers online. 87 percent of consumers have been influenced by positive reviews. Consumers have faith in customer reviews 12 times more than manufacturer’s descriptions.

Bringing Review To The Masses: How it is that consumers look for advice on purchasing.

69 percent of consumers research a product online. 64 percent of consumers look for customer reviews. 50 percent of consumers discover a product on a rating website. 43 percent of consumers search for experts’ opinions on the product. 42 percent of consumers read articles on different products. 12 percent of consumers ask people that they are connected to through social networks for advice on product purchasing.

The Influence of Reviews On Spending

Customers that read reviews are 105 percent more likely to make a purchase. They are also likely to spend 11 percent more. A high product rating makes it 55 percent more likely for a customer to purchase a product online. 45 percent of personal travelers plan their trips based on reviews they have read. This is also true with 54 percent of business travelers. 83 percent of holiday shoppers have been influenced by review they have read. Over half of Millennial’s have faith in reviews they have read that were posted by strangers online, and 84 percent of these people say that reviews have at the least slightly had influence on them. Millennial’s spend $400 billion ever year.

Reviews Are A Necessity

An average of 18 percent have had an uplift in sales made from customer reviews. There has also been 11 percent of a conversion uplift, a 5 percent increase of visitor return, and a 2 percent average order uplift.

Products with more than 50 reviews are 4.6 percent more likely to convert. Customer reviews give you a constant update with unique content, which is vital to success with SEO. Let you customers do the work for you!

Tips On Encouraging Customer Reviews

1. Make it as easy as it can possibly be for customers to leave reviews.

2. Do not force them to make a profile in order to leave a review. Leave your emotions out of it!

3. Do not let the haters get you down!

4. Ask only particular customers for reviews.

5. Reply to negative reviews and reach out to the review in order to attempt to turn the experience from a negative one to a positive one.

6. Feel free to thank customers for positive reviews.

7. Send out an email asking customers to share their thought once they have had several days with the product.

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