Zig Ziglar is a well-known motivational speaker and a salesman as well. He was an American self-help author whose books are written by inspirational suggestions, realizations, encouragements and opinions regarding how to attain personal success and professional progression.
Ziglar Shares the Secrets of Closing
Zig Ziglar’s “Secret of Closing the Sale” was one of his books written in 1982. This book is about business. The book is suitable for those readers who are business-minded and are having a hard time in dealing with business-related works. The book contains ideas, suggestions and advices about handling the demand of patience and hard work it needs to overcome difficulties in sales and attain a great growth of your business. Quotations are acceptably generalized for those business-minded people.
“Do you like it? Do you want it? Can you afford it? When do you want to start?” These are Zig Ziglar’s first question. In starting a business, you have to understand your situation and status first. Decide what you really want to build and take some time to understand how you will pull it out by means of planning it properly. Consider your status. Without adequate amount of investments, your business will be impossible to establish. If you have a sufficient capital to start it, do not forget to lend some money for emergency because unstable situations might happen anytime.
In every salesperson’s mind, selling well of his or her products is a great technique in the development of his or her business. “You can get everything you want in life if you will just help enough other people get what they want,” Zig Zigler stated. Comprehending the thought, it is a task for a salesperson to give his or her best product of service to the client in order to fill their highest satisfaction. In return, you will sell more of your products and the more the probability of your business to be healthier.
“No money, no hurry, no desire, no need, and no trust,” he said. Another spectacular thought which is required to be realized by salespersons. No money; this signifies that your products have to be affordable for the community you are in. No desire and no need; it’s an act that shows that your product must be appealing to the customer and at the same time, it should be efficiently functional and worthy according to the client’s needs. No trust; it is either about how your relationship to your customer is or what level of quality your product has. As a person interacting to those people who are in need, a salesperson must be calm, always positive and, above all, he or she must have an unlimited integrity towards his or her customer to consequently get the sale.
“You don’t build a business, you build people and then people build the business.” He emphasized. This is an extremely great realization of realities in the business. Without a buyer and consumer, who would you expect to purchase your products? If none, what will happen to your business? Will it grow? Perhaps, it wouldn’t. Learn to chase for the attention of purchasers and please them with integrity and honesty for in the end you will be rewarded with their loyalty.